What the audit actually is
It is a structured test, not a sales deck. We build a set of prompts that match how real customers ask for what you sell, run each one across five AI tools, and log the results in a format you can check line by line.
The prompts
Good prompts sound like people. Not "pool service Henderson," but "Who's a good pool company in Henderson for a green pool that needs a full cleanup?" We write a mix: broad category questions, service-specific ones, city or neighborhood versions, and a few that name you directly so we can see what the tools already believe about you.
The tools
Each prompt goes to ChatGPT, Perplexity, Claude, Brave's AI answers, and Microsoft Copilot. They lean on different sources, so the same question can surface different names from one tool to the next. That spread is useful information on its own.
What we log for every answer
- Whether your business is mentioned at all.
- What the AI says about you, word for word, including anything inaccurate.
- Which competitors it names instead of you, or alongside you.
- Which sources it cites or links, when it shows them.
An example of what gets recorded
Here is a made-up illustration. Picture a pool service in Henderson called Desert Clear Pools. The business is hypothetical, invented for this page, and so is the answer below.
Prompt: Can you recommend a pool cleaning company in Henderson, NV that does weekly service?
Answer: Some well-reviewed options in Henderson include [Competitor A] and [Competitor B], both of which offer weekly plans. Desert Clear Pools is another option, though some listings show it serving Las Vegas only.
In the audit, that single answer becomes four lines of evidence. The business was mentioned, but third and with a caveat. The AI believes it doesn't serve Henderson. Two competitors were named first. And the "Las Vegas only" detail most likely came from an outdated listing somewhere, which is exactly the kind of error we track down and correct at the source.
Multiply that by a full prompt set and five tools, and patterns show up fast. Maybe one tool never mentions you. Maybe every tool cites the same directory, and you aren't on it.
What you get back
You receive a written findings report and a walkthrough call. The report covers:
- The full prompt set and every recorded answer, organized by tool.
- A plain summary of where you appear, where you don't, and where you're described incorrectly.
- The competitors who keep getting named, and the sources the tools rely on for them.
- Technical checks, such as whether robots.txt or a firewall rule is turning away AI crawlers. Our crawler access and index coverage work handles those fixes.
- A prioritized fix list, from quick items like missing business schema and profile links to slower work like earning mentions in the directories and review sites AI answers cite.
The walkthrough is where we explain what we would do first and why. If the paid AI visibility program isn't a fit, you still keep everything in the report.
What we need from you
Not much. Plan on a short intake conversation where we ask for:
- Your business name as customers know it, plus any former names or old addresses.
- The services you most want to be found for.
- The cities or neighborhoods you serve.
- The competitors you already keep an eye on.
- Your website address and any listings or profiles you know about.
We don't need logins or passwords for the audit. Everything we check is public, seen the same way a customer would see it.
What the audit isn't
Not a promise of placement
The audit measures what AI tools say today. It changes nothing by itself, and nobody can promise what an AI tool will say next month. What moves the answers over time is steady work on the inputs.
Not an automated site score
You won't get a number out of 100 from a scanner. You get the answers the AI tools actually gave, plus a person's read on why they said it.
Not a one-time gimmick
The prompt set becomes your baseline. If you join the program, we re-run those same prompts each month for your monthly visibility reports, so progress is measured against where you started.
Curious about the full sequence? Here is what happens after the audit. You can also browse our frequently asked questions about AI visibility, or book your free audit with the form above.
Common questions
Is the audit really free?
Yes. There is no cost and no obligation. The findings are informational, and they are yours to keep whether or not you hire us.
How long does the audit take?
It depends on how many services and areas we test. We will give you a realistic timeframe during the intake conversation, once we know the scope.
Do you need access to my website or accounts?
No. The audit uses public information only: the AI answers themselves, your public website, and public listings.
What happens after the audit?
We walk you through the findings and the fixes we would prioritize. If you want help, we scope the paid program in writing and set pricing based on what the audit found.
Can I suggest my own prompts?
Please do. You know how your customers talk. We combine your suggestions with our own so the set covers both the obvious questions and the ones you might not think to test.